Creating and marketing new products Wills Gorden, and others Ed.
Material type:
TextLanguage: English Publication details: London Crosby Lockwood Staples 1973Description: 484p cmISBN: - 0 258 96900 8
- X:512, L3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:512 L3 (Browse shelf(Opens below)) | Available | RT0412335 |
Browsing Ratan Tata Library shelves Close shelf browser (Hides shelf browser)
| X512 L1 Retailing | X512 L1 Retailing Concepts, institutions and management | X:512 L3 Exhibitions Universal markeing tools | X:512 L3 Creating and marketing new products | X:512 L3 Incentive system sin sales organisations A study | X512 L3 Fundamentals of retailing | X512 L5 Retailing Challenge and opportunity |
Bibliography at the end of each chapter
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