Brand warriors Gilmore Fiona Ed. Corporate leaders share their winning strategies

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Material type: Text

TextLanguage: English Publication details: London Haper Collins Publishers 1997Description: lx, 237p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 N7 (Browse shelf(Opens below))	Available	RT1136351

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Previous	X:511 N2 Strategic brand management New approaches	X:511 N5 Winning the bid A manager's guide to competitive bidding	X:511 N6 New product development A reader	X:511 N7 Brand warriors Corporate leaders share their winning strategies	X:511 N8 Competitive branding Winning in the market place	X:511 N8 What's in a brand? Building brand equity through advertising	X:511 NO Brad strategy	Next

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