Advertising. competition and consumer behaviour Fulop Christina P
Material type:
TextLanguage: English Publication details: London Holt Rine hart and Winston 1981Description: x,176p cmISBN: - 0039102955
- X:513, M1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
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Ratan Tata Library | Ratan Tata Library | X:513 M1 (Browse shelf(Opens below)) | Available | RT0807396 |
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| X:513 M0 Experimental marketing | X:513 M0 Advertising A behavioral approcach for managers | X:513 M0 Advertising startegy A communication theory appro | X:513 M1 Advertising. competition and consumer behaviour P | X:513 M1 Economics of advertising | X:513 M2 Advertising as communication | X:513 M4 Advertising today |
Bibliography: p 167-172
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