Strategic issues in marketing Wills Gordon
Material type:
TextLanguage: English Publication details: London International Textbook 1974Description: xi, 239p cmISBN: - 0 7002 0243 9
- X:51-8, L4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51-8 L4 (Browse shelf(Opens below)) | Available | RT0594428 |
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| X:51-8 L4 Marketing principles The management process | X:51-8 L4 Insights for marketing management | X:51-8 L4 Strategic issues in marketing | X:51-8 L4 Strategic issues in marketing | X:51-8 L4 Marketing an environmental approach | X:51-8 L4 Marketing an environmental approach | X:51-8 L4 Financial tools marketing administration |
Bibliography chapterwise; Appendix p 231-39
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