Quantitative methods in marketing HUSSEY Michael K.; HOOLEY Graham J.

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TextLanguage: English Publication details: London International Thomson Business Press 1999Edition: 2Description: xv, 464p Bibliography chapterwise cmISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51:(B) N9 (Browse shelf(Opens below))	Available	RT1158012

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Previous	X:51:(B) N2 Marketing models	X:51:(B) N2 Marketing models	X:51:(B) N4 New Science of technical analysis Using the statistical techniques of neuroscience	X:51:(B) N9 Quantitative methods in marketing	X:51:(B) P3 Market Equlibrium, stability, mythology	X:51:(B) P9 Sabr/libor market model Pricing, calibration and hedging for complex interest-rate derivatives.	X:51:(B) PO Non parametric approach to perceptions based marketsegmentations	Next

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