Brand driven LePla F Joseph, and others The route to integrated branding thr

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 2003Description: xiv,334p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 P3 (Browse shelf(Opens below))	Available	RT1324064

Glossary: P 317-21

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