MARKETING MANAGEMENTt A relationship marketing perspective.

Material type: Text

TextLanguage: English Publication details: London Macmillan Press 2000Description: xviii, 295p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51-8 P0 (Browse shelf(Opens below))	Available	RT1498637

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Previous	X:51-8 NO Great marketing turnaroad The age of the individ	X:51-8 NO Principles of strategic marketing	X:51-8 P0 Relationship marketing Gaining competitive advantage through customer satisfaction	X:51-8 P0 MARKETING MANAGEMENTt A relationship marketing perspective.	X:51-8 P0 Marketing management Text and cases	X:51-8 P0 Marketing strategy and management	X:51-8 P0;P7 Marketing strategy and management	Next

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