Global brand strategy STEENKAMP Jan-Benedict World-wise marketing in the age of branding
Material type:
TextLanguage: English Publication details: London Palgrave Macmillan 2017Description: xxiv,319p cmISBN: - 9781349949939
- X:511-8.1, Q7
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:511-8.1 Q7 (Browse shelf(Opens below)) | Available | RT1499979 |
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| X:511 Q6 Customer relationship management | X:5110gF P3 Bringing new technology to market | X:511-8.1 P3 Branded world Adventures in public relations and the creation of superbrands | X:511-8.1 Q7 Global brand strategy World-wise marketing in the age of branding | X:511-8.1 Q9 Kellogg on branding in a hyper-connected world | X:511-8.2.N9 N8 Product management in India | X:511-8.2 P2 Managing Indian brands Marketing concepts and strategies |
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