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Dictionary of advertising Jefkins Frank Direct response marketing

By:

Jefkins Frank

Material type: Text

Text

TextLanguage: English Publication details: London Pitman 1990Description: 236p cmSubject(s):

Advertising

DDC classification:

X:513k, N0/RR

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513k N0/RR (Browse shelf(Opens below))	Available	RT1050028

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Previous	X:513:(D6,9(B) P2;Q0 Integrated advertising promotion and marketing communications	X:513:(D6,(9B) P7 ADS to icons How advertising succeeds in multimedia age	X:513g P7 Sage hand book of advertising	X:513k N0/RR Dictionary of advertising Direct response marketing	X:513:(R4) P5 Advertising ethics	X:513:(S) M3 Advertising and consumer psychology	X:513:(S) Q0 Psychology of advertising	Next

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