Essence of marketing research Chisnall Peter M.
Material type:
TextLanguage: English Series: Prentice Hall Essence of Management SeriesPublication details: London Prentice Hall International 1994Description: viii,211p cmISBN: - 8120309081
- X:51b4, N1
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:51b4 N1 (Browse shelf(Opens below)) | Available | RT1143831 |
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| X:51b4 N0 Marketing research in a marketing environment | X:51b4 N1 Research for marketing | X:51b4 N1 Essence of marketing research | X:51b4 N1 Essence of marketing research | X:51b4 N1 Marketing research Test, applications and case studies | X:51b4 N3 Questionnaire design | X:51b4 N3 Interviewing |
Appendix: p 121-205
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