Consumer involvment Laaksonen Pirjo Concepts and research
Material type:
TextLanguage: English Series: Consumer Research and Policy SeriesPublication details: London Roultedge 1994Description: xi,220p cmISBN: - 0415097606
- X:1:(S:44), N4
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) N4 (Browse shelf(Opens below)) | Available | RT1134105 |
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| X:1:(S:44) N3 World of consumption | X:1:(S:44) N3 Consumer behavior Concepts and applications. | X:1:(S:44) N3/Th Consumer perception of trade mark | X:1:(S:44) N4 Consumer involvment Concepts and research | X;1:(S:44) N4 Consumer behaviour | X;1:(S:44) N5 Economic choice theory An experimental analysis of animal behaviour | X:1:(S:44) N6/TD Accounting for tastes |
Bibliography: P 187-206
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