Intervewing in market and social research Smith Joan Macfarlane
Material type:
TextLanguage: English Publication details: London Routledge and Kegan Paul 1972Description: xiii,169p cmISBN: - 0 7100 7196 5
- X:51b4, L2
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51b4 L2 (Browse shelf(Opens below)) | Available | RT0069785 |
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| X:51b4 L1 Effective use of market research | X:51b4 L2 Marketing research process A managerial approach | X:51b4 L2 Launching new products in competitive markets | X:51b4 L2 Intervewing in market and social research | X:51b4 l2 Market segmentation | X:51b4 L2 Marketing research Management and methods | X:51b4 L2/TD3 Marketing Research Text and cases |
Bibliography: p 155-62; Appendix: p 147-54
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