Media economics Picard Robert G Concepts and issues

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Material type: Text

TextLanguage: English Series: Sage Context Series, 22Publication details: London Sage Publications 1989Description: 136p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 M9 (Browse shelf(Opens below))	Available	RT1050097

Previous			No cover image available No cover image available No cover image available	No cover image available No cover image available No cover image available				Next
Previous	X:513 M7;N8/TD1 Advertising communications promotion management	X:513 M8 Advertising	X:513 M8/TD1 Adevrtising A decision making approach.	X:513 M9 Media economics Concepts and issues	X:513 N0 Practice of advertising	X:513 N1 Advertising international The privatisation of public space.	X:513 N2 Advertising Principles and practice	Next

Bibliography:p126-132; Glossary:p119-123

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