Issues in the economics of advertising Simon Julian L

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TextLanguage: English Publication details: London University of Illionois 1970Description: xvi,371p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513.N7 L0 (Browse shelf(Opens below))	Available	RT0076599

Previous		No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available		Next
Previous	X:513 N6 Advertising campaign strategy A guide to marketing communication plans	X:513 N6 Which Ad pulled best 50 case histories on how to write and design Ads that work	X:513 N7 Advertising promotion, and supplemental aspects of integrated marketing communication	X:513.N7 L0 Issues in the economics of advertising	X:513 N8 Advertising and sales promotion strategy	X:513.N87 K8 Advertising in the 21st century A model of advert	X:513 N9 Advertising principles Choice challenge change	Next

Bibliography: p 335-356; Appendixes: p 289-334

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