Sage hand book of advertising TELLIS Gerard J; AMBLER Tim
Material type:
TextLanguage: English Publication details: Los Angles Sage 2007Description: xvi, 491p cmISBN: - 9781412918862
- X:513g, P7
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513g P7 (Browse shelf(Opens below)) | Available | RT1327021 |
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| X:513:(D6,9(B) P2 Integrated advertising, promotion, and marketing communications | X:513:(D6,9(B) P2;Q0 Integrated advertising promotion and marketing communications | X:513:(D6,(9B) P7 ADS to icons How advertising succeeds in multimedia age | X:513g P7 Sage hand book of advertising | X:513k N0/RR Dictionary of advertising Direct response marketing | X:513:(R4) P5 Advertising ethics | X:513:(S) M3 Advertising and consumer psychology |
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