Market research toolbox MCQUARRIE Edward F. A concise guide for beginners.

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TextLanguage: English Publication details: Los Angles Sage. 2012Edition: 3Description: xviii, 253p cmISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51b4 Q2 (Browse shelf(Opens below))	Available	RT1477050

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Previous	X:51b4 Q1 Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research	X:51b4 Q1 Concise guide to market research The process, data, and methods using IBM SPSS statistics	X:51b4 Q2 Leading edge marketing research 21st- century tools and practices	X:51b4 Q2 Market research toolbox A concise guide for beginners.	X:51b4 Q3 Essentials of marketing research	X:51b4 Q3 Qualititive consumer and marketing research.	X:51b4 Q4 Marketing Research Text and cases	Next

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