Consumer behavior Mowen John C
Material type:
TextLanguage: English Series: Macmillan Series in MarketingPublication details: Macmillan New York 1993Edition: 3Description: xxii,808p cmISBN: - 0023845910
- X:1:(S:44).73.N8, M7;N3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44).73.N8 M7;N3 (Browse shelf(Opens below)) | Available | RT1052415 |
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| X:1:(S:44).73.N8 M3 Economic change and consumer shopping behavior | X:1:(S:44).73.N8 M4 Buyer behavior A decision making approach | X:1:(S:44).73.N8 M7 Consumer behavior | X:1:(S:44).73.N8 M7;N3 Consumer behavior | X:1:(S:44).73.N9 P1 Consumer behaviour An applied approach | X:1:(S:44) K8 Individual welfare functions and consumer behavior A theory of rational irrationality | X:1:(S:44) K8 Individual welfare functions and consumer behavior A theory of rational irrationality |
Glossary: P 770-787
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