Brand management.
Material type:
TextLanguage: English Publication details: New Delhi Ane Books 2009Description: 214p. cmISBN: - 9788180522833
- X:511-8, P9
General Books
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Ratan Tata Library | Ratan Tata Library | X:511-8 P9 (Browse shelf(Opens below)) | Available | RT1458929 |
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| X:511-8 P7 Brand glossary | X:511-8 P8 Brand risk Adding risk literacy to brand management | X:511-8 P8 Brand meaning | X:511-8 P9 Brand management. | X:511-8 P9 Science and art of branding | X:511-8 P9 Brand management Research, theory and practice | X:511-8 PO Handbook of customer satisfaction and loyalty measurement |
Bibliography: p 225-30
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