Brand management Verma Harsh V Text and cases

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Material type: Text

TextLanguage: English Publication details: New Delhi Excel Books 2006Edition: Ed. 2Description: xv, 477p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 P6 /TD (Browse shelf(Opens below))	Available	RT1388289

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Previous	X:511 P6 Brand failures The truth about the 100 biggest branding mistakes of all time	X:511 P6 Marketing excellence Winning companies reveal the secrets of their success	X:511 P6 From brand vision to brand evaluation The strategic process to growing and strengthening brands	X:511 P6 /TD Brand management Text and cases	X:511 P7 Branding A reference guide to solving your toughest branding problem and strengthering your market position	X :511 P7 Become the brand of choice	X:511 P7 Customer relationship management Concepts and application	Next

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