Marketing communications Smith P R; Taylor Jonathan An integrated approach
Material type:
TextLanguage: English Publication details: New Delhi Kogan Page 2005Edition: Ed. 4Description: xvi, 696p cmISBN: - 8175542888
- X:51-8N91, P5
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:51-8N91 P5 (Browse shelf(Opens below)) | Available | RT1388279 |
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| X:51-8N91 P4 Marketing communications management Concepts and theories, cases and practices | X:51-8N91 P4;Q4 Marketing communications management Analysis, planning, implementation | X:51-8N91 P5 Reader in marketing communication | X:51-8N91 P5 Marketing communications An integrated approach | X:51-8N91 P7 Marketing communication policies | X:51-8N91 P8 Strategic integrated marketing communiction Theory and practice. | X:51-8N91 Q5 Marketing communications |
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