ADS to icons Springer Paul How advertising succeeds in multimedia age
Material type:
TextLanguage: English Publication details: New Delhi Kogan Page 2007Description: xviii, 379p cmISBN: - 074945167X
- X:513:(D6,(9B), P7
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513:(D6,(9B) P7 (Browse shelf(Opens below)) | Available | RT1388481 |
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| X:513:(D6,9(B) P0 Advertising and marketing | X:513:(D6,9(B) P2 Integrated advertising, promotion, and marketing communications | X:513:(D6,9(B) P2;Q0 Integrated advertising promotion and marketing communications | X:513:(D6,(9B) P7 ADS to icons How advertising succeeds in multimedia age | X:513g P7 Sage hand book of advertising | X:513k N0/RR Dictionary of advertising Direct response marketing | X:513:(R4) P5 Advertising ethics |
Bibliography P 263-267
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