Product category management

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TextLanguage: English Publication details: New Delhi Mcgraw hill education 2011Description: xvii, 253p. cmISBN:

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General Books

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 Q1 (Browse shelf(Opens below))	Available	RT1459272

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Previous	X:511-8 Q1 Strategic brand management Building, measuring, and managing brand equity	X:511-8 Q1 Brand management and consumer marketing	X:511-8 Q1 Stakeholders matter A new paradigm for strategy in society.	X:511-8 Q1 Product category management	X:511-8 Q1 Customer relationship management	X:511-8 Q1 Corporate reputation Managing opportunities and threats	X:511-8 Q2 Branding and sustainable competitive advantage Building virtual presence	Next

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