Advertising and IMC MORIARTY Sandre; MITCHELL Nancy D; WELLS William D Principles and practice

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TextLanguage: English Publication details: New Delhi Pearson 2016Edition: 10thDescription: 669p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 Q6 (Browse shelf(Opens below))	Available	RT1583103

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Previous	X:513 Q2 Advertising theory	X:513 Q3 Routledge companion to advertising and promotion culture	X:513 Q4 Controversies in contemporary advertising	X:513 Q6 Advertising and IMC Principles and practice	X:513 Q6 Advertising and IMC Principles and practice	X :513 :(S5) P3 Advertising culture Gender ,Commerce creativity	X:5130aD65,45:4 P1 Asian media productions	Next

Bibliography: p 266-273

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