Effective advertising Tellis Gerald J Understanding when, how. and why advertising works

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TextLanguage: English Publication details: New Delhi Response Books 2004Description: 201p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 P4 (Browse shelf(Opens below))	Available	RT1388368

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Previous	X:513 P2/TD Decoding advertisements Ideology and meaning in a...	X:513 P3 Media management emerging trends	X:513 P3 Uncommon sense of advertising getting the basics right	X:513 P4 Effective advertising Understanding when, how. and why advertising works	X:513 P4 Advertising basics A resourse guide for beginners	X:513 P4/TD Advertising and promotion An integrated marketing communications perspective	X:513 P4;Q3/TD Advertising and promotion An integrated marketing communications perspective	Next

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