Consumer behaviour and promotional strategies Rameshwaran B
Material type:
TextLanguage: English Publication details: New Delhi Serials Publications 2011Description: xiii, 261p cmISBN: - 9788183874403
- X:1:(S:44), Q1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) Q1 (Browse shelf(Opens below)) | Available | RT1391271 |
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| X:1:(S:44) P8 Nudge Improving decisions about health, wealth and happiness | X:1:(S:44) P9 Consumer behaviour and branding Concepts, readings and cases The india context is Ramesh Kumar | X:1:(S:44) Q0 Consumer behaviour | X:1:(S:44) Q1 Consumer behaviour and promotional strategies | X:1:(S:44) Q1 Bounded rationality and industrial organisation | X:1:(S:44) Q1 Bounded rationality and industrial organisation | X:1:(S:44) Q2 Advertising marketing and brand building Understanding consumer behaviour |
Bibliography: P 240-47
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