Advertising and promotion Belch George E; Belch Michael A An integrated marketing communications perspective

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Material type: Text

TextLanguage: English Publication details: New Delhi Tata Mc Graw Hill 2004Edition: 6thDescription: xxvi, 779p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 P4/TD (Browse shelf(Opens below))	Available	RT1389211

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Previous	X:513 P3 Uncommon sense of advertising getting the basics right	X:513 P4 Effective advertising Understanding when, how. and why advertising works	X:513 P4 Advertising basics A resourse guide for beginners	X:513 P4/TD Advertising and promotion An integrated marketing communications perspective	X:513 P4;Q3/TD Advertising and promotion An integrated marketing communications perspective	X:513 P4;Q3/TD Advertising and promotion An integrated marketing communications perspective	X:513 P4;Q3/TD Advertising and promotion An integrated marketing communications perspective	Next

Glossary P GL1-GL14; Appeddix P 334-47, 700-07

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