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Consumer behaviour KAPOOR Ramneek; MADICHIE N. Text and cases

By:

KAPOOR Ramneek

Contributor(s):

MADICHIE N

Material type: Text

Text

TextLanguage: English Publication details: New Delhi Tata McGraw Hill Education 2012Description: xxii, 426p. cmISBN:

9780071078108

Subject(s):

Commerce

DDC classification:

X:1:(S:44), Q2

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Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:1:(S:44) Q2 (Browse shelf(Opens below))	Available	RT1459153

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Previous	X:1:(S:44) Q1 Bounded rationality and industrial organisation	X:1:(S:44) Q1 Bounded rationality and industrial organisation	X:1:(S:44) Q2 Advertising marketing and brand building Understanding consumer behaviour	X:1:(S:44) Q2 Consumer behaviour Text and cases	X:1:(S:44) Q2 Consumer behaviour Text and cases	X:1:(S:44) Q3 Tilt Shifting your strategy from products to customers	X:1:(S:44) Q3 Case studies in consumer behaviour	Next

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