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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw Hill/Irwin Series in MarketingPublication details: New Delhi Tata McGraw Hill Publishing India 2005Edition: 15Description: xviii, 844p cmISBN:
  • 0072525231
Subject(s): DDC classification:
  • X:51-8, K8; P5/TD
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Item type Current library Home library Call number Status Notes Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51-8 K8; P5/TD (Browse shelf(Opens below)) Available CD Included RT1147601

Glossary: p G1-G12; Appendix - 656-694p

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