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Marketing management for the hospital industry Reich Allen Z A strategic approach
Material type:
TextLanguage: English Publication details: New Jersey John Wiley 1997Description: xvii, 530p cmISBN: - 0471310123
- X:51-8, N7
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:51-8 N7 (Browse shelf(Opens below)) | Available | RT1135938 |
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| X:51-8.N6 K7;Q6/TD Marketing management | X:51-8 N7 Marketing management | X:51-8 N7 World of superservice Creating profit through a p | X:51-8 N7 Marketing management for the hospital industry A strategic approach | X:51-8 N7 Market based management Strategies for growing customer value and profitability | X:51-8 N7 Marketing An active learning approach | X:51-8 N7;P9 Market based management Strategic for growing customer value and profitaibility. |
Bibliography chapterwise and P 515-22
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