Services marketing Goncalves Karen P A strategic approach
Material type:
TextLanguage: English Publication details: New Jersey Prentic Hall 1998Description: xiv, 252p Bibliography chapterwise cmISBN: - 0131065270
- X9(Y):51.73.N9, N8
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X9(Y):51.73.N9 N8 (Browse shelf(Opens below)) | Available | RT1137007 |
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| X9(Y):51.4.P P2 Services marketing in Asia Managing people, technology and strategy | X9(Y):51.73.N7 L4 Marketing in the service sector | X9(Y):51.73.N8 M4 Services marketing Text cases and readings | X9(Y):51.73.N9 N8 Services marketing A strategic approach | X9(Y):51 M4 Pratice development for professional firms | X9(Y):51 M6 How to sell a service Guidelines for effective s | X9(Y):51 N3 Essence of services marketing |
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