New product and brand management Lilien Gary L; Rangaswamy Arvind Marketing engin

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TextLanguage: English Publication details: New Jersey Prentice-Hall 2003Edition: 2Description: v,58p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 P3 (Browse shelf(Opens below))	Available	RT1162466

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Previous	X:511-8 P3 Brand management A theoretical and practical app	X:511-8 P3 Brand driven The route to integrated branding thr	X:511-8 P3 Fundamentals of customer focused management Comp	X:511-8 P3 New product and brand management Marketing engin	X:511-8 P3/TD1 Brand management The Indian context	X:511-8 P4 Measuring customer service effectiveness	X:511-8 P4 Global brand strategy Unlocking brand potential across countries ,cultures and markets	Next

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