Marketing Howard John A Executive and buyer behavior
Material type:
TextLanguage: English Publication details: New York Columbia University Press 1963Description: 218p cmSubject(s): DDC classification: - X:51, K3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51 K3 (Browse shelf(Opens below)) | Available | RT0337148 |
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| X:51 K1 Merchandising for tomorrow | X:51 K2 Innovation in marketing New perspectives for prof | X:51 K2 Principles of marketing | X:51 K3 Marketing Executive and buyer behavior | X:51 K3 Development of marketing theory | X:51 K4 Marketing The firm's viewpoint | X:51 K4 Marketing The firm's viewpoint |
Bibliography: p 196-213
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