Managing brand equity Aaker D A Capitalizing on the value o
Material type:
TextLanguage: English Publication details: New York Free Press 1991Description: xiii, 299p cmISBN: - 0029001013
- X:511.73.N9, N1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:511.73.N9 N1 (Browse shelf(Opens below)) | Available | RT1161110 |
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| X:511.73.N7 L1 Innovative behavior and communication | X:511.73.N7 MO Design and marketing of new products | X:511.73.N8 M5 Marketing in an electronic age | X:511.73.N9 N1 Managing brand equity Capitalizing on the value o | X:511.73.N9 N3 Beyond branding How Savvy marketers build brand | X:51-1.73 P8 Communicating with the multicultural consumer Theoretical and practical perspectives | X:511 J8 Establishing a new -product program Guides for e |
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