Marketing research Wentz Walter B Management, methods and cases
Material type:
TextLanguage: English Publication details: New York Haper and Row 1979Edition: 2Description: xii,770p cmISBN: - 0060470062
- X:51b4, L2;L9
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51b4 L2;L9 (Browse shelf(Opens below)) | Available | RT0720152 |
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| X:51b4 L2/TD3 Marketing Research Text and cases | X:51b4 L2/TD3 Consumer market research handbook | X:51b4 L2;L8 Consumer market research handbook | X:51b4 L2;L9 Marketing research Management, methods and cases | X:51b4 L2;L9 Marketing research Management, methods and cases | X:51b4 L2;M6/TD3 Consumer market research handbook | X:51b4 L3 Practice of marketing research |
Glossary: p 740-60; Appendix: p 694-739
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