Cases in marketing research Wentz Walter B Ed.
Material type:
TextLanguage: English Publication details: New York Harper and Row 1975Description: xiii+290p cmISBN: - 0060470089
- X:51b4, L5
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51b4 L5 (Browse shelf(Opens below)) | Available | RT0383890 |
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| X:51b4 L4 Marketing research | X:51b4 L4 Investigations of brand choice processes | X:51b4 L5 Cases in marketing research | X:51b4 L5 Cases in marketing research | X:51b4 L5 Marketing research Fundamentals and dynamics | X:51b4 L6 Marketing research Methodological foundations | X:51b4 L6 Marketing research Meaning, measurement and metho |
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