Marketing strategies for the new economy Ohnemus Peter; Tvede Lars
Material type:
TextLanguage: English Publication details: New York John Wiley 2001Description: x, 246p cmISBN: - 0471492116
- X:51:(D6,9(B), P1
| Item type | Current library | Home library | Call number | Materials specified | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:51:(D6,9(B) P1 (Browse shelf(Opens below)) | 3.95 | Available | RT1159663 |
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| X:51:(D6,9(B) N9;Q2 E-Marketing | X:51:(D6,9(B) N9;Q2 E-Marketing | X:51:(D6,9(B) P0 Electronic marketing Integrating electronic resou | X:51:(D6,9(B) P1 Marketing strategies for the new economy | X:51:(D6,9(B) P1 Kellogg on marketing The Kellogg marketing facult | X:51:(D6,9(B) P8 Commonsense direct and digital marketing | X:51:(D6,9(B) P9 Understanding digital marketing Marketing strategies for engaging the digital generation |
Bibliography: P 221-37; Appendix: P 187-237
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