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Essentials of marketing research KUMAR V; AAKER David A; DAY George S

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York John Wiley 2002Edition: 2ndDescription: xix,553p cmISBN:
  • 9812531823
Subject(s): DDC classification:
  • X:51b4, P2
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4 P2 (Browse shelf(Opens below)) Available RT1462744

Bibliography: p215-231

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