Introduction to consumer behaviour McNeal J U
Material type:
TextLanguage: English Series: Wiley Marketing SeriesPublication details: New York John Wiley & sons 1973Description: xvi,328p cmISBN: - 0471587001
- X:1:(S:44), L3
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) L3 (Browse shelf(Opens below)) | Available | RT0409102 |
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| X:1:(S:44) L2 Consumer behavior | X:1:(S:44) L2 Behavioral science foundations of consumer behavioUR | X:1:(S:44) L3 Consumer behavior Theoretical sources | X:1:(S:44) L3 Introduction to consumer behaviour | X:1:(S:44) L3 Buyer behavior Theoretical and empirical foundati | X:1:(S:44) L3 Family economic behavior Problems and prospects | X:1:(S:44) L3/TD3 Perspectives in consumer behavior |
Bibliography: P 280-319
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