Marketing research Tull Donald S; Hawkins Del I Measurement and methods

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Material type: Text

TextLanguage: English Publication details: New York Macmillan 1980Edition: 2ndDescription: xvii,796p. cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51b4 L6,M0/TD3 (Browse shelf(Opens below))	Available	RT00807305 Res

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Published previously as Marketing research: Meaning, measurement and method

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