Adevrtising and Promotion Management Rosstter John R; Percy Larry

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Material type: Text

TextLanguage: English Series: McGraw Hill Series in MarketingPublication details: New York McGraw Hill 1987Description: xix, 649p. cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 M7/TD3 (Browse shelf(Opens below))	Available	RT1005870

Previous	No cover image available No cover image available No cover image available							Next
Previous	X:513 M6 Creative advertising Theory and practice	X:513 M7 Advertising From fundamentals to strategies	X:513 M7 Images incorporated Advertising as industry and	X:513 M7/TD3 Adevrtising and Promotion Management	X:513 M7/TD3 Adevrtising and Promotion Management	X:513 M7/TD3 Adevrtising and Promotion Management	X:513 M7;N8/TD1 Advertising communications promotion management	Next

Appendix: p591-625

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