Measuring advertising effectiveness Lucas Darrell Blaine; Britt Steuart Henderson

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson BrittPublication details: New York McGraw-Hill 1963Description: xi,399p cmSubject(s): DDC classification:
  • X:513, K3/TD3
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:513 K3/TD3 (Browse shelf(Opens below)) Available RT0338499

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