Marketing research BRADLEY Nigel Tools and techniques
Material type:
TextLanguage: English Publication details: New York Oxford University Press. 2010Edition: 2Description: xx, 527p. cmISBN: - 9780199597352
- X:51b4, Q0
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51b4 Q0 (Browse shelf(Opens below)) | Available | RT1391992 |
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| X:51b4 P8.4-.8/RR REVIEW OF marketing research. | X:51b4 P8.4-.8/RR REVIEW OF marketing research. | X:51b4 Q0 Marketing Research Measurement and method | X:51b4 Q0 Marketing research Tools and techniques | X:51b4 Q0/TD Guerrilla marketing Research | X:51b4 Q1 Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research | X:51b4 Q1 Concise guide to market research The process, data, and methods using IBM SPSS statistics |
Glossary: P 509-15
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