Asian brand strategy Roll Martin How Asia builds strong brands
Material type:
TextLanguage: English Publication details: New York Palgrave Macmillan 2006Description: xviii, 254p cmISBN: - 1403992797
- X511-8.4, P6
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X511-8.4 P6 (Browse shelf(Opens below)) | Available | RT1326157 |
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| X:511-8.2 P2 Managing Indian brands Marketing concepts and strategies | X:511-8.2 Q5 Neutral accent How language,labor,and life become global. | X:511-8.4.N9 P2 Asian branding A great way to fly | X511-8.4 P6 Asian brand strategy How Asia builds strong brands | X:511-8.73 P3 Counterfeiting exposed Protecting your brand and customers. | X:511-8 L4 Dynamic competitive strategy and product life cycl | X:511-8 M7 New products management |
Bibliography P243-48; Appendix P240-41
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