Marketing strategy and management Baker Michael J
Material type:
TextLanguage: English Publication details: New York Palgrave Macmillan 2007Edition: 4Description: xviii, 577p cmISBN: - 9780230226951
- X:51-8, P0;P7
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:51-8 P0;P7 (Browse shelf(Opens below)) | Available | RT1476380 |
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| X:51-8 P0 MARKETING MANAGEMENTt A relationship marketing perspective. | X:51-8 P0 Marketing management Text and cases | X:51-8 P0 Marketing strategy and management | X:51-8 P0;P7 Marketing strategy and management | X:51-8 P1 Customer equity | X:51-8 P1 Marketing management | X:51-8 P1 24 Brand mantras Finding a place in the minds and hearts of consumers |
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