Communicating with the multicultural consumer Mueller Barbara Theoretical and practical perspectives
Material type:
TextLanguage: English Publication details: New York Peter Lang 2008Description: xxi, 328p Bibliography chapterwise cmISBN: - 9780820481197
- X:51-1.73, P8
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
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Ratan Tata Library | Ratan Tata Library | X:51-1.73 P8 (Browse shelf(Opens below)) | Available | RT1474941 |
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| X:511.73.N8 M5 Marketing in an electronic age | X:511.73.N9 N1 Managing brand equity Capitalizing on the value o | X:511.73.N9 N3 Beyond branding How Savvy marketers build brand | X:51-1.73 P8 Communicating with the multicultural consumer Theoretical and practical perspectives | X:511 J8 Establishing a new -product program Guides for e | X:511 J9 Organizing for product development | X:511 JO How to use market research |
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