Advertising theory RODGERS Shelly; THORSON Esther

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TextLanguage: English Series: Routledge Communication SeriesPublication details: New York Routledge. 2012Description: xxix, 614p Glossary: P 567-91 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 Q2 (Browse shelf(Opens below))	Available	RT1477088

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Previous	X:513 Q2 Advertising and personal selling	X:513 Q2 Advertising and personal selling	X:513 Q2 Advertising and personal selling	X:513 Q2 Advertising theory	X:513 Q3 Routledge companion to advertising and promotion culture	X:513 Q4 Controversies in contemporary advertising	X:513 Q6 Advertising and IMC Principles and practice	Next

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