Advertising and promotion challenge Lodish Leonard M Vaguely right

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TextLanguage: English Series: Wharton Executive LibraryPublication details: New York University Press 1986Description: xiii,188p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 M6 (Browse shelf(Opens below))	Available	RT0950426

Previous	No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available			Next
Previous	X:513 M6 Advertising Principles and practice	X:513 M6 Your advertising's great Hows business The revolu	X:513 M6 Positioning The battle for your mind	X:513 M6 Advertising and promotion challenge Vaguely right	X:513 M6 Creative advertising Theory and practice	X:513 M7 Advertising From fundamentals to strategies	X:513 M7 Images incorporated Advertising as industry and	Next

Glossary:p 181-184

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