Buyer attitudes and brand choice behavior Day George S
Material type:
TextLanguage: English Series: Columbia University, Graduate School of Business, Dissertations SeriesPublication details: NY Free Press 1970Description: xix,219p. cmSubject(s): DDC classification: - X:1:(S:44), L0
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) L0 (Browse shelf(Opens below)) | Available | RT0058616 |
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| X:1:(S:44) K8 Consumer behaviour | X:1:(S:44) K8 Consumer behaviour | X:1:(S:44) K9 Consumer behavior Learning models of purchasing | X:1:(S:44) L0 Buyer attitudes and brand choice behavior | X:1:(S:44) L1 Consumer psychology Theory and practice | X:1:(S:44) L1 Consumer behavior Selected readings | X:1:(S:44) L1 Consumer behavior Selected readings |
Bibliography: P 197-208; Appendix: P 165-195
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