Marketing Wentz Walter B; Eyrich Gerald L Theory and application
Material type:
TextLanguage: English Series: Harbrace Series in Business and Economics. Ed. by William J BaumolPublication details: NY Harcourt 1970Description: xii,689p cmISBN: - 0155551108
- X:51, L0
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51 L0 (Browse shelf(Opens below)) | Available | RT0059613 |
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| X:51 L0 Markets and marketing An orientation | X:51 L0 Marketing theory and metatheory | X:51 L0 Marketing sales operation | X:51 L0 Marketing Theory and application | X:51 L0 Marketing project and activities | X:51 L0 New products and diversification | X:51 L1 Basic marketing Concepts, decisions and strategie |
Bibliography at the end of each chapter
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