Concepts of marketing management Seibert Joseph C
Material type:
TextLanguage: English Series: Harper and Row Series in Marketing Mangement. Ed by J N ShethPublication details: NY Harper and Row 1973Description: x,566p cmISBN: - 06045878X
- X:51-8, L3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51-8 L3 (Browse shelf(Opens below)) | Available | RT0489088 |
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| X:51-8 L3 Marketing information systems | X:51-8 L3 Marketing information systems | X:51-8 L3 Experimentation for marketing decisions | X:51-8 L3 Concepts of marketing management | X:51-8 L3 People molivators Consumer and sales incentives | X:51-8 L4 Management process in marketing | X:51-8 L4 Marketing principles The management process |
Bibliography p 541-45
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